I appropriate and modify images and sounds from mass media, and combine them with my own footage and photography to create videos and installations. These works explore advertising as a capitalistic tool to fuel consumerism. I’m interested in the way products are packaged, advertised and sold. The role that iconography plays in the oversimplified representation of cultures through images is also an area of interest. Through my work I explore my own struggle in a commodity-driven culture and how I negotiate my existence in this system.